Creating a seamless customer experience from our stores to the contact center. Our promise is to provide ‘best service moments’ by bringing the customer journey to the core of our service standards while exceeding industry standards through our brand expression. Creating an experience rather than a transaction.

At this stage in the project, we defined the brand expression, behaviors, and actions we would take to arrive there.

The feelings our spaces should evoke when partners and customers enter.

authentic, familiar, consistent

connected, inclusive, empathetic

engaging, personal, natural, of-the-earth

premium, curated, sophisticated

optimistic, tuned-in, innovative