Educative.io: social campaigns

While at Educative, I created compelling social media content across 6 channels and 8 accounts, including Facebook, Twitter, Instagram, LinkedIn, YouTube, and TikTok, while analyzing social media trends and tracking weekly metrics and KPIs via Google Analytics to provide valuable insight on campaign performance to the leadership team.

Campaign metrics

As a Senior Digital Marketing Manager, I directly managed all social media and campaign operations, leveraging tools such as HubSpot and Sprout Social in collaboration with the community to increase audience engagement and outreach.

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Starbucks Pride social re-brand